Casino marketing tools

Effective marketing is key to populating your site with a thriving user base, especially in the early stages of your business. As soon as your site is up and running, you can start to promote it, bringing in new users, affiliates and resellers to help spread the word. While we don’t take an active role in promoting your site, we are on hand to help and provide a huge array of effective marketing tools to get you going.


One of the most effective and popular tools used by casino operators, both online and land based, are attractive bonuses. The use of bonuses can draw new customers to your site as well as keep your existing user base interested. Fortunately, our turnkey casino software comes complete with a powerful bonus management tool, and twenty ready to use bonuses. Our most popular bonuses include;

  • Welcome/First deposit bonus: as an incentive to sign up and make a deposit, users are offered anything from free spins to free cash bonuses, you can set the conditions to suit your needs.
  • Referral bonus: Users who refer the website to a friend receive a bonus. This can be in the form of free spins or a percentage of their friends first deposit.
  • Reload bonus: Offer your users an incentive to make a new deposit.
  • Free Spins: A hugely popular casino bonuses that allows users to play games for free. They keep any winnings, which must typically build up to a certain point before they can be withdrawn.
  • VIP bonus: Offered to VIP members that usually bet high amounts of money.

You are free to set the wagering limits of all bonuses to suit your needs, and can modify any bonus as you see fit. You can also create your own bonuses and promotions from scratch. Bonuses can be sent out via email, sms or printed coupon, with ease from your admin panel.

Email and SMS marketing

A well thought out email or sms campaign can bring in thousands of new users and can encourage existing users to take action, in the form of making new deposits or trying new games or promotions. We supply free trials of various third party Email and SMS autoresponder software with our turnkey casino software, helping you get a solid marketing campaign off the ground. We can provide you with numerous templates to help and you can always give our marketing managers a call for advice. Once setup, you can leave the software to send out emails to any new users, allowing you to concentrate on other things.

MLM affiliate program

Our renowned multi-level affiliate program is an incredibly powerful marketing tool that comes inclusive of our software. When you sign up you will gain access to over a 1000 affiliate user accounts, all keen to spread the word of your site and attract new users and affiliates. Turn your users into revenue generating affiliates from day one.

Affiliates are paid monthly via an automated system on a pay per sale basis, so you only pay for effective sales. Your affiliates will have access to a large media library, full of fully branded marketing tools such as banners, press releases and flash ads.

Social media tools

In the age of social media, we understand that you can reach huge numbers of potential customers over platforms such as Facebook, Twitter or Instagram. As such we’ll provide templates for effective posts and pages that you can activate from day one. Getting your brand out there has never been easier.

SEO and additional tools

As well as everything else we’ve mentioned, we’ll provide you with numerous marketing tools, from printed business cards and flyers, to online banners, press releases and keyword rich articles. We’ll make your site SEO friendly, using well thought out keywords incorporated into the meta and title tags to ensure your site jumps to the top of the ratings on all popular search engines. As a bonuses, we’ll create up to five branded micro sites that can be used for promotion.